Redesign of the Product Finder
*enlarge to view prototype
The Problem
Your Super is a top rated superfood company. Most people get sick due to poor diet and lifestyle choices – Your Super was created with plant protein mixes to improve health and allow people to feel their best every day.
Your Super’s web presence was developed by a team that had a print-based background. It lacks consistency and is not mobile forward. Our first project was to redesign a product finder to offer consumers personalized, real-time recommendations based on the answers they give you.
The quiz on the website felt more like a long data collection form which resulted in products that were unrelated to the categories consumers had selected. We were tasked to streamline and fix this issue.Interactive Prototype
An example of the existing interface for the ‘Product Quiz’ on the Your Super website. It had 14 screens for the user to click through which was followed by an irrelevant product listing. We aimed to fix this!
The Goal
The goal of our first project was to streamline and fix the glaring issues within the product finder.
The Process
We did not have time for user research but were able to do a competitive analysis which was followed by best practices documentation with recommendations for the client. Following their approval, we implemented designs.