User Research

User research is an important tool to help you better understand your audience. Through qualitative and quantitative user research, we can look at contextual insights and focus on your customers’ thoughts, feelings, reasons, motivations, and values.

With over 20 years of user research experience, I can help you gain a deeper understanding of why your customers do what they do, which can’t always be seen by analyzing quantitative data. Through various research methodologies, we may explore your audience’s thoughts, ideas, and meanings, which may help you set or redefine your direction.

User research takes many different forms and can take place at various times during the lifecycle of your product.

Qualitative methods:

• user interviews
• contextual inquiry
• diary studies
• focus groups
• card sorting
• usability testing
• user personas
• user scenarios

Quantitative methods:

• Surveys
• A/B testing
• Website analytics
• Eye tracking
• Clickstream analysis
• User metrics

Through these methods we can produce different types of deliverables including usability-test reports, wireframes/prototypes, site maps, personas, scenarios and even map your customer journeys.

Contact me to discuss your needs.